QUALITIES OF GOOD WEBSITE

QUALITIES OF GOOD WEBSITE
Websites today have become a very essential medium for companies however small or big to showcase their products and services and increase their brand visibility. A good website does not only appeal to the visitors but gives them something to think about your organization.

Sometimes people may decide to create websites all by themselves. But creating websites or getting websites developed by people who have limited technological expertise and experience has its own risks. Economical and cost effective website may help save money but they may prove unproductive in the long run. Such website may be low in quality and also not appeal to the target audience.

So whenever you plan to get a website for yourself, consult a professional website designer or a company. Ensure that your website has the following features to enhance its productivity:

1) Template- A customized template that matches your organizations’ color and values. Don't use free template because these types of template are repeated on many websites and fail to give your company the required unique identity.

2) Content - Content is the lifeblood of any website, take your time to give this section the best attention. Ensure you have content related to the theme of the website and also ensure availability of fresh content for each & every page. It will help attract new customers.

3) Meta Tag & Title - Each and every page should have a title & be supported by appropriate meta tags. This will enhance your search engine good ranking in search engines like Google, Yahoo & MSN.

4) Internal navigation - Ensure that your website is logically linked. Try to keep internal pages maximum of three click away from the index page.

5) Broken links - Cross check all the active links on the website. Broken link has a negative impact on your website. A broken link could take visitors away from your site and prevent them from seeing the core contents that could convert to sales.